Social Planner Analytics Update

We’re thrilled to introduce enhanced analytics for your Facebook and Instagram accounts in our latest platform update! Now, you can gain deeper insights into your social media performance across various key metrics.

Key Features:

1. Comprehensive Social Planner Insights

   • Track metrics including posts, likes, comments, followers, impressions, and reach on Facebook and Instagram.
   • Visualize Social Post Performance with an interactive graph, highlighting post trends and weekly stats.

2. Detailed Engagement Breakdown

   • View engagement metrics such as likes, comments, and shares for each platform.
   • Identify which platform drives higher engagement to optimize your content strategy.

3. Impressions & Post Reach

   • Measure your content’s visibility through Impressions tracking for both Facebook and Instagram.
   • Analyze Post Reach to see how far your posts are spreading and determine which platform reaches the most viewers.

4. Audience Demographics

   • Access detailed demographics, including gender (male, female, and unspecified) and age ranges.
   • View age group distributions to better tailor content for your target audience.

Permissions & Reauthentication Alerts:

Receive real-time alerts when your connected accounts need re-authentication, ensuring uninterrupted access to accurate analytics.

Note: Statistics are available the following day or after reconnecting accounts with updated permissions.

Feature Highlights

• View totals for published posts, likes, comments, shares, and followers.
• Analyze a bar and line graph showing weekly post activity with daily metrics for impressions, likes, and comments.

• Engagement details now show percentage changes for likes, comments, and shares compared to the previous week.
  
  
  

• Impressions reflect how often a post appears on someone’s screen, with week-over-week change percentages.
  
  
• Post Reach shows the number of unique viewers per post, including all content types.
  
  
• A Top Performing Posts table ranks your posts by likes, providing insights into your best-performing content.
  
  
• Gender Demographics reveal your audience’s male-to-female ratio, available on Instagram for accounts with 100+ followers.
  
  Note: Demographic insights are based on data voluntarily shared by viewers and may vary by platform.
  
  To learn more about Social Planner, you can view the article here.