Ad Manager: Launch Tiktoks

Ad Manager: Launch Tiktoks

Launch Tiktoks

November 2nd 2026

Overview

TikTok Ads is now in Ad Manager, alongside Meta, Google and LinkedIn. You can build, publish, manage and measure TikTok Lead Generation campaigns without leaving. Your TikTok Ads Campaign collects leads through Instant Forms and TikTok Direct Messages.

Prerequisites 

To utilise this feature you will need:
  1. Tiktok Integrated

Steps

Connect your TikTok account
Step One
Go to Ad Manager → Settings → TikTok → Ad accounts and click Connect account.


Step Two
Click Connect TikTok Lead Ads, sign in with your TikTok account and approve the requested access.


Step Three
Select your Business Center and Ad account, then click Save.


Launch a campaign
Step One
Go to Ad Manager → Campaigns → Create Campaign → TikTok → Start from scratch.

Step Two
In the Ad Group, choose your Conversion location - Instant Form or Direct Messages, then set your budget, schedule and audience.


Step Three
In the Ad, pick your Destination (Instant Form or Direct Message Template), select the TikTok account, upload your creative, and add your ad text and CTA.


Step Four
Click Review → Publish.

Support

Reach out to Support@lana.software for all support related enquiries
Reach out to Accounts@lana.software for all accounts related enquiries